Who books this
Companies & agencies
A product in market, and numbers that aren't where they should be.
Conversion and usability friction, mapped to what it costs you.
Junior & mid-level designers
Shipped work, and no senior eye left to check it against.
The reasoning behind each fix, not just the fix.
Fresh grads & entry level
Applications going out, nothing coming back.
What a hiring designer notices in the first six seconds.